If you live in North America, say goodbye to the lovely Fiesta ST and Focus RS (pictured above). In its 2018 quarter-one earnings call today, Ford announced that it's going all in on SUVs and trucks here, and it plans to kill most of its car lineup within the next few years. At that point, the only cars it'll sell in North America are the Mustang, and the Focus Active crossover-esque hatch.
A Ford spokesperson confirmed to us that the current Taurus will end production in March 2019, while North American-market Fiesta production will cease in May 2019. There isn't a specific timeline for the end of Fusion production. The conventional Focus hatchback that just debuted for Europe last week won't come to the US at all.
All these cars are disappearing in favor of the SUVs and trucks customers demand, which are more profitable than Ford's cars anyway. Ford says that by 2020, 90 percent of its offerings will be "trucks, utilities, and commercial vehicles." The Dearborn company also says it's exploring potential new models that "combine the best attributes of cars and utilities, such as higher ride height, space and versatility."
"We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long term," Hackett said. "Where we can raise the returns of underperforming parts of our business by making them more fit, we will. If appropriate returns are not on the horizon, we will shift that capital to where we can play and win."
In layman's terms, Hackett is saying that Ford isn't really making money off cars like the Fiesta, Focus and Fusion, so it's shifting its focus to trucks and SUVs.
All of this is part of a plan to cut $5 billion in planned spending from 2019 to 2022. It makes sense, but enthusiasts who've grown to love Ford's hot-hatches like the Fiesta and Focus ST, plus the Focus RS won't like this news. Oh well, at least we're getting the Edge STand upcoming Explorer ST here. And we'd throw a fit if the Mustang died.