​Comcast NBCUniversal opening Atlanta startup accelerator, entrepreneurs’ resource center in 2018​

A new program by Comcast NBCUniversal aimed at assisting startups with new innovations in media, entertainment and connectivity will come to Atlanta in 2018.

Philadelphia-based Comcast Corp. (NASDAQ: CMCSA) reported the program —LIFT Labs for Entrepreneurs —will offer programs online and in person, including a startup accelerator, entrepreneurs’ resource center, and ideas on how to bring innovations to market.

LIFT stands for “Leveraging Innovation For Tomorrow” and will kick off in early 2018 when the programs flagship location —LIFT Labs PHL — opens in the new Comcast Technology Center in Philadelphia.

Comcast said the creation of LIFT Labs for Entrepreneurs was inspired by extensive input from more than 1,500 entrepreneurs across the United States and abroad. One of the key elements of LIFT Labs PHL will be an accelerator powered by Techstars, a worldwide entrepreneur network that supports entrepreneurs through access to mentorship and capital. Techstars accelerator companies have raised $3 billion with a portfolio market cap of $7.8 billion.

“Comcast was a startup more than 50 years ago in the Philadelphia region, and we understand the importance of entrepreneurialism to help drive growth, innovation, and the economy,” Comcast Cable Chief Business Development Officer Sam Schwartz said in a statement. “We are excited to work alongside and learn from some of the best entrepreneurs while offering access to our experienced innovators to help them grow their businesses and take them to the next level.”

This will be Techstars’ first accelerator in Philadelphia. The accelerator details and applications will be made available Jan. 8, 2018, and startups are encouraged to apply by April 8, 2018.

Comcast added another important component of LIFT Labs will be the entrepreneurs’ resource center that will provide resources for startups at all stages. Resources will include mentorship from Comcast NBCUniversal innovators and third-party partners. LIFT Labs will complement many partners’ existing startup education and resources available at the national and local level.

Additional details on the Atlanta program, including its accelerator partner, will be announced soon.