2016 Global Mobile Consumer Survey [infographic]

The market-creating power of mobile

Moving beyond the role of being simple communication devices, mobile has now become a ‘hub’, enabling overall connectivity for consumers and opening doors to Internet-of-things (IoT), mobile payments, virtual reality (VR) and beyond. Explore the infographic below to learn more on how the mobile revolution is opening doors to new markets.

The market-creating power of mobile

The rise of mobile has paved the way for whole new markets, such as mobile payments, the Internet-of-Things (IoT), location-based advertising, and an entire ecosystem of apps including social media. Explore our 2016 Global Mobile Consumer Survey: US Edition infographic to learn more.

The market-creating power of mobile (Global Mobile Consumer Survey: US Edition 2016)Download the infographic (PDF)

Life essentials: Air, water, food, and smartphones

The speed in which we look at our phones in the morning is continuing to become faster and faster.

  • 43 percent of respondentscheck their phones within 5 minutes of waking up.
  • We check our phones approximately 47 times a day.
  • Similarly, 35 percent of consumers check their phones5 mins before preparing to sleep.
  • 50 percent of the consumerscheck their phones in themiddle of the night.

The mobile device landscape: Where to from here?

  • After an explosive growth period,smartphone penetration increased only 7 percent ( 70 percent to 77 percent) reaching saturated levels.
  • Smart watches (12 percent vs 4 percent last year) and fitness bands (17 percent vs 10 percent last year) show higher growth percentages. VR headsets, a newer product in the market remains a niche product, with 8 percent of the consumers reporting ownership.
  • Device penetration is naturally higher among 18- to 24-year-olds but most of the smartphone growth occurred in the 45+ demographic.

Mobile devices: They're in on the action

"While out shopping" and "while at work" still rank as the #1 activities with 93 percent reported usage. Spending leisurely time and watching TV follow closely at 90 percent and 89 percent.


In 2015 mPayments usage for in-store payments increased to 18 percent from 5 percent in 2014. This year, the growth is plateauing at 20 percent.

IoT: The (connected) lightbulb has turned on

  • Car based IoT still ranks at #1 spot with 75 percent of consumers stating interest. Home-based IoT interestshowed the largest increase from 53 percent in 2015, to 65 percent and taken overpersonal IoT (wearables) at 62 percent for the #2 spot.
  • 62 percent of the consumers would consider eventually owning or riding in an autonomous car. 16 percent of those aged 25-34 would consider riding and owning one now.

Security and privacy: How aware are consumers?

  • 52 percent of the respondents are willing to share usage data with companies as long as they can choose what information to share.
  • 63 percent of the respondents prefer to use PIN or passwords when unlocking a phone or authorizing mobile payments or other transactions.
  • Only 31 percent of consumers prefer to use fingerprints

Source: Deloitte https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/global-mobile-consumer-survey-infographic-us-edition.html?id=us:2em:3cc:4dcom_share:5awa:6dcom:technology,_media_&_telecommunications