A lack of access to in-car connected features forces drivers to use Smartphone in cars – a clear driver distraction issue. Consumers prefer to have built-in access to connected voice, text, and app services. Sixty-four percent (64%) of car owners in US broadband households who own a Smartphone want embedded access to connected car features in their next vehicle, while 45% want to access these features through a tethered/mirrored Smartphone experience.
The entry of Apple, Google, and other technology players into the connected car space is forcing many OEMs to open their ecosystems, speed up innovation, and improved the user experience for their in-vehicle infotainment (IVI) services. Open ecosystems could also allay fears of hidden costs among consumers, as they are accustomed to getting free services from companies like Apple and Google. Connected car service providers need to be fully transparent about costs and fees and reassure consumers that the data generated from connected car features will not be used by unauthorized parties or in objectionable ways.
Source: ISE Magazine, January 2017, Volume 35, Issue 1