Utilities still challenged to create consumer engagement despite consumer willingness to save energy.

Consumers are willing to take action to save energy; 84% of US broadband households took some king of energy-saving action in 2015. Over 60% of US broadband households strongly believe that saving energy and lowering utility bills are important. However, there is low awareness of energy-efficiency programs.

Consumers are interested in easy ways to save energy, and utilities need to find better ways to engage consumers. One strategy to drive engagement is to wed energy with the growing number of smart home devices and create interactive with push notifications and alerts. Another is to expand partnerships between smart device manufacturers and retailers through rebate programs.

Source: ISE Magazine, January 2017, Volume 35, Issue 1