Currently, 11% of US broadband households report owning a smart watch, with Apple dominating with approximately 40% of the market share. Twelve percent (12%) report owning a digital pedometer or fitness/activity tracker with Wi-Fi or Bluetooth connectivity, according to a Parks Associates Q3 2016 consumer survey.
The market for connected wearables benefits from healthcare reforms, which encourage more self-care by consumers and more health monitoring and support from doctors when their patients are outside of the doctor’s office. While fitness trackers are wellness-related by design, smart watches have been marketed as multiuse products. Yet, early adopters report using their smart watches for health tracking (58%) over any other use case tested. Apple’s marketing around its next-generation Watch Series 2 is notably fitness-focused, with new GPS capabilities and swim support.
Source: ISE Magazine, January 2017, Volume 35, Issue 1